Bachelor in Business Administration (BBA)

Overview of the Program

  • The Bachelor in Business Administration program is designed to enable students to become industry ready managers
  • Equips students with requisite professional education and knowledge in business management for adding value to the industry and advancing learning
  • Provide state-of-the-art infrastructure to students, to support and propel their career paths, may it be managerial, administrative or entrepreneurial
  • Provide students with skills-based learning to give them a competitive edge in employability

 

Learning Outcomes:

Upon completion, students are expected to be capable of:

  • Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Applying skills needed to attempt Google Ads Certifications
  • Applying a structured decision-making framework to take data-driven decisions
  • Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
  • Applying principles of A/B testing to make optimal business decisions

 

The Student Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford
  • Stay Current: Curriculum updated to include industry developments every six months
  • Lifetime access: Get a lifetime right to use the course content after you finish the course

 

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience

MIMIC Digital Marketing Analytics Simulation

MIMIC Social Simulation

Structure of the Program

Sr. No.SubjectsCredits
1Essentials of Management4
2Business Communication4
3Essentials of Financial Accounting4
4Micro Economics4
5Essentials of IT4
6Organisation Behaviour4

 

Sr. No.SubjectsCredits
1Business Statistics for Decision Making4
2Macro Economics4
3Principles of Marketing4
4Cost and Management Accounting4
5Operations Research4
6Environment and Disaster Management4

 

Sr. No.SubjectsCredits
1Business and Allied Laws4
2Digital Marketing4
3Financial Management4
4Human Resource Management4
5International Business and Export Import Management4
6Consumer Behaviour
Sr. No.SubjectsCredits
1Performance Management System4
2Research Methodology4
3Introduction to Analytics4
4Sales Management4
5Production and Total Quality Management4
6Fundamentals of Taxation4

 

Sr. No.SubjectsCredits
1Customer Relationship Management4
2Financial Statement Analysis4
3Entrepreneurship Management4
4Project4
5Strategic Brand Management4
6Rural Marketing4

 

Sr. No.SubjectsCredits
1Customer Relationship Management4
2Financial Statement Analysis4
3Entrepreneurship Management4
4Project4
5Financial Institutions and Market4
6Corporate Finance4

 

Sr. No.SubjectsCredits
1Strategic Management4
2Project Management4
3Operations and Supply Chain Management4
4Business Ethics and Corporate Governance4
5International Marketing4
6Integrated Marketing Communication4

 

Sr. No.SubjectsCredits
1Strategic Management4
2Project Management4
3Operations and Supply Chain Management4
4Business Ethics and Corporate Governance4
5Investment Analysis and Portfolio Management4
6Financial Modelling4

 

Eligibility Criteria

  • HSC (10+2) in any discipline from a recognised board with minimum 50% OR
  • HSC (10+2) in any discipline from a recognised board with 45% and minimum 2 years work experience OR
  • SSC (10) + 3 years Diploma recognised by AICTE with 55%

Fee Structure

The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
OPTION-1: FULL FEE PAYMENT
  • Admission Processing Fees (One time, non-refundable): Rs. 1200
  • Full Fee Payment Rs. 1,31,000
OPTION-2: ANNUAL FEE PAYMENT
  • Admission Processing Fees (One time, non-refundable): Rs. 1200
  • Program Fee per year Rs. 47,000 (No. of Years – 3)
OPTION-3: SEMESTER WISE FEE PAYMENT
  • Admission Processing Fees (One time, non-refundable): Rs. 1200
  • Program Fee per semester Rs. 25,000 (No. of Semesters – 6)

Additional Fee

In addition to the Fees, the following Fees are applicable:

  • Examination Fees: Rs. 600 per course per attempt
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank

Check the Features of the Programs in Video

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