Certificate in Search Engine Marketing and Digital Marketing Analytics (CSEMDMA)

Overview of the Program

Program Highlights:
The program allows participants to:

  • Understand the working of search engines and search engine algorithms
  • Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Understand Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Optimize media mix and budget allocation using marketing technology tools
  • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

 

Learning Outcomes

Upon completion, students are expected to be capable of:

  • Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Applying skills needed to attempt Google Ads Certifications
  • Applying a structured decision-making framework to take data-driven decisions
  • Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
  • Applying principles of A/B testing to make optimal business decisions

 

The Student Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford
  • Stay Current: Curriculum updated to include industry developments every six months
  • Lifetime access: Get a lifetime right to use the course content after you finish the course

 

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience

MIMIC Digital Marketing Analytics Simulation

MIMIC Social Simulation

Structure of the Program

Sr. No. Subjects
1 Introduction to Search Engine Optimization
2 On-page SEO
3 Off-page SEO
4 SEO Analytics and Tools
5 New Website: Design and Architecture
6 Introduction to Paid Search
7 Google Ads
8 Amazon Marketing Services
9 Display Advertising and Shopping Ads
10 Paid Search Analytics
11 Programmatic Buying
12 Mimic Pro Simulation
Sr. No. Subjects
1 Introduction to Digital Marketing Analytics, Digital Consumer and Consumer Data
2 Data Technologies and Marketing Data Platforms
3 Measurement Model and Data-driven Decisions
4 Data Analysis
5 Decision Optimization and Data Visualization
6 Metrics, Dimensions, KPIs and Interpretation for POEM Media
7 Mimic Digital Marketing Analytics Simulation

Eligibility Criteria

  • HSC or SSC + 2 years Experience

Fee Structure

The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
OPTION-1 FULL FEE PAYMENT
  • Admission Processing Fees (One time, non-refundable): Rs. 1200
  • Full Fee Payment Rs. 52,500 (excluding GST)
OPTION-2 TERM WISE PAYMENT
  • Admission Processing Fees (One time, non-refundable): Rs. 1200
  • Program Fee for each Term: Rs. 27,500 (excluding GST)
  • Total No. of Terms – 2

Additional Fee

In addition to the Fees, the following Fees are applicable:

  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration
  • The University offers special incentives to our armed forces with a
  • 20% concession on the program fee
    In addition, Students need to pay an examination fee of Rs 600/- per subject
  • Now avail loan facility to pay fees for the Program even without a credit card
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank

Check the Features of the Programs in Video

We have made a short video of around 4 minutes for you to know about our Programs offered and the Highlights of the Programs. We have also shared in video, the Sample Certificate of the University, Sample Mark Sheet a Student gets, Screenshot of the Student Zone and Live Lectures.

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