Certificate in Search Engine Marketing and Digital Marketing Analytics (CSEMDMA)
- 6 Months
- NMIMS Global
Overview of the Program
Program Highlights:
The program allows participants to:
- Understand the working of search engines and search engine algorithms
- Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
- Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
- Understand Google Ads platform by gaining hands-on experiential learning in a simulated environment
- Optimize media mix and budget allocation using marketing technology tools
- Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights
Learning Outcomes
Upon completion, students are expected to be capable of:
- Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
- Applying best practices to create compelling search ads, display ads, shopping ads
- Applying skills needed to attempt Google Ads Certifications
- Applying a structured decision-making framework to take data-driven decisions
- Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
- Applying principles of A/B testing to make optimal business decisions
The Student Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford
- Stay Current: Curriculum updated to include industry developments every six months
- Lifetime access: Get a lifetime right to use the course content after you finish the course
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience
MIMIC Digital Marketing Analytics Simulation
MIMIC Social Simulation
Structure of the Program
| Sr. No. | Subjects |
|---|---|
| 1 | Introduction to Search Engine Optimization |
| 2 | On-page SEO |
| 3 | Off-page SEO |
| 4 | SEO Analytics and Tools |
| 5 | New Website: Design and Architecture |
| 6 | Introduction to Paid Search |
| 7 | Google Ads |
| 8 | Amazon Marketing Services |
| 9 | Display Advertising and Shopping Ads |
| 10 | Paid Search Analytics |
| 11 | Programmatic Buying |
| 12 | Mimic Pro Simulation |
| Sr. No. | Subjects |
|---|---|
| 1 | Introduction to Digital Marketing Analytics, Digital Consumer and Consumer Data |
| 2 | Data Technologies and Marketing Data Platforms |
| 3 | Measurement Model and Data-driven Decisions |
| 4 | Data Analysis |
| 5 | Decision Optimization and Data Visualization |
| 6 | Metrics, Dimensions, KPIs and Interpretation for POEM Media |
| 7 | Mimic Digital Marketing Analytics Simulation |
Eligibility Criteria
- HSC or SSC + 2 years Experience
Fee Structure
The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
| OPTION-1 FULL FEE PAYMENT |
|
| OPTION-2 TERM WISE PAYMENT |
|
Additional Fee
In addition to the Fees, the following Fees are applicable:
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration
- The University offers special incentives to our armed forces with a
- 20% concession on the program fee
In addition, Students need to pay an examination fee of Rs 600/- per subject - Now avail loan facility to pay fees for the Program even without a credit card
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank
Check the Features of the Programs in Video
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