Certificate in Search Engine Marketing and Social Media and Content Marketing (CSEMSMCM)

Overview of the Program

Program Highlights:
The program allows participants to:

  • Understand the working of search engines and search engine algorithms
  • Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
  • Devise social media marketing strategy and content strategy for each of the above platforms

 

Learning Outcomes:

Upon completion, students are expected to be capable of:

  • Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Applying skills needed to attempt Google Ads Certifications
  • Understanding how to leverage social media channels over in the overall media mix
  • Analyzing the nuances of different social media platforms and the accompanying content strategies
  • Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
  • Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms

 

The Student Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford
  • Stay Current: Curriculum updated to include industry developments every six months
  • Lifetime access: Get a lifetime right to use the course content after you finish the course

 

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience

MIMIC Digital Marketing Analytics Simulation

MIMIC Social Simulation

Structure of the Program

Sr. No.Subjects
1Introduction to Search Engine Optimization
2On-page SEO
3Off-page SEO
4SEO Analytics and Tools
5New Website: Design and Architecture
6Introduction to Paid Search
7Google Ads
8Amazon Marketing Services
9Display Advertising and Shopping Ads
10Paid Search Analytics
11Programmatic Buying
12Mimic Pro Simulation
Sr. No.Subjects
1Introduction to Social Media
2Organic Social Media Platforms Content Strategy For Each
3Personal Brand Management and Influencer Marketing
4Paid Social and Social Media Campaign Management
5Mimic Social Simulation

Eligibility Criteria

  • HSC or SSC + 2 years Experience

Fee Structure

The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
OPTION-1 FULL FEE PAYMENT
  • Admission Processing Fees (One time, non-refundable): Rs. 1200
  • Full Fee Payment Rs. 52,500 (excluding GST)
OPTION-2 TERM WISE FEE PAYMENT
  • Admission Processing Fees (One time, non-refundable): Rs. 1200
  • Program Fee for each Term: Rs. 27,500 (excluding GST)
  • Total No. of Terms – 2

Additional Fee

In addition to the Fees, the following Fees are applicable:

  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration
  • The University offers special incentives to our armed forces with a 20% concession on the program fee
  • In addition, Students need to pay an examination fee of Rs 600/- per subject
  • Now avail loan facility to pay fees for the Program even without a credit card
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank

Check the Features of the Programs in Video

We have made a short video of for you to know about Certificate in Search Engine Marketing and Social Media and Content Marketing (CSEMSMCM) offered and the Highlights of the Program. You can check the features of the Program, Eligibility, Subjects covered, Admission Procedure, Duration of the Program as well as the Fees Structure of Certificate in Search Engine Marketing and Social Media and Content Marketing (CSEMSMCM).
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