Certificate Program in Search Engine Marketing (CSEM)

Overview of the Program

Program Highlights:

  • Understand the working of search engines, crawling, indexing, and search engine algorithms
  • Devise keyword strategy by performing keyword research and selection
  • Understand how to optimize landing pages for conversion
  • Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Measure success and optimise SEM campaigns using analytics


Learning Outcomes:

Upon completion, students are expected to be capable of:

  • Successfully create a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Creating and optimizing landing pages that convert
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Analyzing and evaluating search ad campaigns end-to-end
  • Analyzing and interpreting metrics, reports and analytics to make required adjustments to ad campaigns
  • Applying skills needed to attempt Google Ads Certifications


The Student Edge:

  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford
  • Stay Current: Curriculum updated to include industry developments every six months
  • Lifetime access: Get a lifetime right to use the course content after you finish the course


Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience

MIMIC Pro Simulation

Structure of the Program

Sr. No.Subjects
1Introduction to Search Engine Optimization
2On-page SEO
3Off-page SEO
4SEO Analytics and Tools
5New Website: Design and Architecture
6Introduction to Paid Search
7Google Ads
8Amazon Marketing Services
9Display Advertising and Shopping Ads
10Paid Search Analytics
11Programmatic Buying
12Mimic Pro Simulation

Eligibility Criteria

  • HSC or SSC + 2 years Experience

Fee Structure

The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • Admission Processing Fees (One time, non-refundable): Rs. 1200
  • Program Fee Rs. 27,500 (excluding GST)

Additional Fee

In addition to the Fees, the following Fees are applicable:

  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration
  • The University offers special incentives to our armed forces with a 20% concession on the program fee
  • In addition, Students need to pay an examination fee of Rs 600/- per subject
  • Now avail loan facility to pay fees for the Program even without a credit card
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank

Check the Features of the Programs in Video

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