Certificate Program in Social Media and Content Marketing (CSMCM)
- 3 Months
- NMIMS Global
Overview of the Program
Program Highlights:
The program allows participants to:
- Understand how social media has disrupted traditional marketing
- Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
- Devise social media marketing strategy and content strategy for each of the above platforms
- Develop your personal brand using social media, and understand how to become an influencer
- Understand social media campaign management and advertising on each social media platform
- Measure success and optimise paid social using analytics and reporting
- Understand the framework for creating content that is engaging, valuable and shareable
- Understand how to devise a wholesome content marketing strategy for different platforms
Learning Outcomes:
Upon completion, students are expected to be capable of:
- Understanding how to leverage social media channels over in the overall media mix
- Analyzing the nuances of different social media platforms and the accompanying content strategies
- Understanding of the content creation process and corresponding tools
- Evaluating, analyzing, and optimizing social media ad campaigns end to end
- Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
- Applying skills required to attempt Facebook Blueprint Certifications
- Creating content marketing strategy for various digital marketing channels
- Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
The Student Edge:
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford
- Stay Current: Curriculum updated to include industry developments every six months
- Lifetime access: Get a lifetime right to use the course content after you finish the course
Hands-on Learning with World’s Leading Simulation Program
Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience
MIMIC Pro Simulation
Structure of the Program
| Sr. No. | Subjects |
|---|---|
| 1 | Introduction to Social Media |
| 2 | Organic Social Media Platforms Content Strategy |
| 3 | Personal Brand Management and Influencer Marketing |
| 4 | Paid Social and Social Media Campaign Management |
| 5 | Mimic Social Simulation |
| 6 | Introduction to Paid Search |
| 7 | Google Ads |
| 8 | Amazon Marketing Services |
| 9 | Display Advertising and Shopping Ads |
| 10 | Paid Search Analytics |
| 11 | Programmatic Buying |
| 12 | Mimic Pro Simulation |
Eligibility Criteria
- HSC or SSC + 2 years Experience
Fee Structure
The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
| PROGRAM FEE |
|
Additional Fee
In addition to the Fees, the following Fees are applicable:
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration
- The University offers special incentives to our armed forces with a 20% concession on the program fee
- In addition, Students need to pay an examination fee of Rs 600/- per subject
- Now avail loan facility to pay fees for the Program even without a credit card
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank
Check the Features of the Programs in Video
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