- One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results
- This is where Post Graduate Diploma in Marketing Management gives your career an edge.
- This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language
Post Graduate Diploma Program in Marketing Management (PGDMM)
Post Graduate Diploma Program in Marketing Management (PGDMM)
Overview of the Program
Structure of the Program (Duration: 2 years)
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Management Theory and Practice | 4 |
| 2 | Organisational Behaviour | 4 |
| 3 | Marketing Management | 4 |
| 4 | Business Economics | 4 |
| 5 | Financial Accounting and Analysis | 4 |
| 6 | Information System for Managers | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Business Communication | 4 |
| 2 | Essentials of HRM | 4 |
| 3 | Business Law | 4 |
| 4 | Strategic Management | 4 |
| 5 | Operations Management | 4 |
| 6 | Decision Science | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Brand Management | 4 |
| 2 | Consumer Behaviour | 4 |
| 3 | Marketing Strategy | 4 |
| 4 | Customer Relationship Management | 4 |
| 5 | Sales Management | 4 |
| 6 | International Marketing | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Services Marketing | 4 |
| 2 | Marketing Research | 4 |
| 3 | Digital Marketing | 4 |
| 4 | Business: Ethics, Governance and Risk | 4 |
| 5 | Research Methodology | 4 |
| 6 | Project | 4 |
Eligibility of the Program
- Bachelor’s Degree in any discipline from any recognized University or an equivalent degree recognized by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
- Bachelor’s Degree in any discipline from any recognized University or equivalent degree recognized by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and minimum 2 years of work experience.
How to Apply
Call us at +918080500400 and Press 1 or mail us at [email protected] or WhatsApp us at +919821250123
Please Note
The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
Fee Structure
- Admission Processing Fees (One time, non-refundable): INR 1,200
- Full Fee Payment INR 86,000
- Admission Processing Fees (One time, non-refundable): INR 1,200
- Program Fee per year INR 47,000
- Admission Processing Fees (One time, non-refundable): INR 1,200
- Program Fee per semester INR 25,000 (No. of Semesters – 4)
In addition to the Fees, the following Fees are applicable:
- Personal Contact Program (Optional) Fees: INR 250 per course
- Examination Fees: INR 600 per course per attempt
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank