MBA (Distance) in Marketing Management (MBA – MM)
- 2 Years
- NMIMS Global
Overview of the Program
- The two-year M.B.A Marketing Management degree program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world
- Updated courseware to keep in step with the changing business landscape
- Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level
- Understand the concepts of management and integrate them with marketing management
- Effectively navigate the marketing segment which includes both traditional and modern-day marketing
- Successful completion of this program shall entitle you to a Master of Business Administration (Distance) degree certification
Structure of the Program
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Management Theory and Practice | 4 |
| 2 | Organisational Behaviour | 4 |
| 3 | Marketing Management | 4 |
| 4 | Business Economics | 4 |
| 5 | Financial Accounting and Analysis | 4 |
| 6 | Information System for Managers | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Business Communication | 4 |
| 2 | Essentials of HRM | 4 |
| 3 | Business Law | 4 |
| 4 | Strategic Management | 4 |
| 5 | Operations Management | 4 |
| 6 | Decision Science | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Brand Management | 4 |
| 2 | Consumer Behaviour | 4 |
| 3 | Marketing Strategy | 4 |
| 4 | Customer Relationship Management | 4 |
| 5 | Sales Management | 4 |
| 6 | International Marketing | 4 |
| Sr. No. | Subjects | Credits |
|---|---|---|
| 1 | Services Marketing | 4 |
| 2 | Marketing Research | 4 |
| 3 | Digital Marketing | 4 |
| 4 | Business: Ethics, Governance and Risk | 4 |
| 5 | Research Methodology | 4 |
| 6 | Project | 4 |
Eligibility Criteria
- Bachelors Degree (10+2+3) in any discipline from any recognized University or equivalent with Minimum 50% marks at Graduation level
Fee Structure
The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
| OPTION-1 FULL FEE PAYMENT |
|
| OPTION-2 ANNUAL FEE PAYMENT |
|
| OPTION-3 SEMESTER WISE FULL PAYMENT |
|
Additional Fee
- In addition to the Fees, the following Fees are applicable:
There are two options for Students to choose MBA (Distance) in Pro and Prime mode:- Pro allows students to attend live lectures and their recorded lectures
- Prime Program allows student to attend recorded lectures, but will have opportunity to interact with Faculty through Q&A
- Prime Plus allows Student can add live lectures for individual subject at fees of Rs. 1200/-
- Examination Fees: Rs. 600 per course per attempt
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank
Check the Features of the Programs in Video
We have made a short video of for you to know about MBA (Distance) in Marketing Management (MBA – MM) offered and the Highlights of the Program. You can check the features of the Program, Eligibility, Subjects covered, Admission Procedure, Duration of the Program as well as the Fees Structure of MBA (Distance) in Marketing Management (MBA – MM).
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