Professional Diploma in Digital Marketing (PDDM)
- 1 Year
- NMIMS Global
Overview of the Program
- The Professional Diploma in Digital Marketing (in partnership with Stukent) / NMIMS Digital Marketing program is ideal for professionals looking to acquire new skill sets or fresher’s wanting to boost their resume
- The NMIMS Digital Marketing Course is also an ideal beginning for anyone interested in understanding the nuances of Digital Marketing
- It helps recognize emerging trends and technologies like Programmatic Ad Buying, Chatbot, Digital Wallets and Marketing Automation
- NMIMS Digital Marketing Program will also make you explore tools like Google AdWords, Google Analytics, Facebook and Instagram Advertising, YouTube and Video Marketing, ORM & CRM tools etc.
- In order to keep digital marketer at the forefront of these changes, NMIMS Global Access has designed the Professional Diploma in Digital Marketing also known as the NMIMS Digital Marketing Program
- As internet becomes a seamless part of the day & life of a prime population, the bar for marketing touchpoints is constantly shifting and evolving
- Consumers, empowered by information, are demanding unique-value-attributed communication across platforms & mediums
- NMIMS Digital Marketing Program will allow you to develop expertise in every facet of digital marketing, from strategy and organizational design to customer impact and scalable execution
NMIMS Digital Marketing Program will help:
- Learn the principles of Digital Marketing
- Optimize search advertising campaigns, with a special focus on Google AdWords for end-to-end campaign management
- Build effective strategies across social media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new and existing audiences whilst achieving business goals
- Implement marketing fundamentals in the digital world
The Student Edge:
- NMIMS Digital Marketing Course is in collaboration with StuKent
- Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford
- Stay Current: Curriculum updated to include industry developments every six months
- Life time access: Get a lifetime right to use the course content after you finish the NMIMS Digital Marketing Course
Structure of the Program
| Sr. No. | Subjects |
|---|---|
| 1 | Introduction to Search Engine Optimization |
| 2 | On-page SEO |
| 3 | Off-page SEO |
| 4 | SEO Analytics and Tools |
| 5 | New Website: Design and Architecture |
| 6 | Introduction to Paid Search |
| 7 | Google Ads |
| 8 | Amazon Marketing Services |
| 9 | Display Advertising and Shopping Ads |
| 10 | Paid Search Analytics |
| 11 | Programmatic Buying |
| 12 | Mimic Pro Simulation |
| Sr. No. | Subjects |
|---|---|
| 1 | Introduction to Social Media |
| 2 | Organic Social Media Platforms Content Strategy For Each |
| 3 | Personal Brand Management and Influencer Marketing |
| 4 | Paid Social and Social Media Campaign Management |
| 5 | Mimic Social Simulation |
| Sr. No. | Subjects |
|---|---|
| 1 | Introduction to Digital Marketing Analytics, Digital Consumer and Consumer Data |
| 2 | Data Technologies and Marketing Data Platforms |
| 3 | Measurement Model and Data-driven Decisions |
| 4 | Data Analysis |
| 5 | Decision Optimization and Data Visualization |
| 6 | Metrics, Dimensions, KPIs and Interpretation for POEM Media |
| 7 | Mimic Digital Marketing Analytics Simulation |
| Sr. No. | Subjects |
|---|---|
| 1 | Digital Marketing Ecosystem: India and Global; Digital Marketing Strategy Framework; How it fits into overall Marketing Strategy |
| 2 | Environment Analysis – Macro and Micro Environments; Segmentation, Targeting and Positioning through the Digital Lens; Adapting the Value Proposition to the digital world; Mastering Disruptive Business Models |
| 3 | Platform Business Models; Digital Marketing Mix Decisions; Online Consumer Decision Journey and Marketing Funnel; Consumer Behavior online; Customer Networks and New Path to Purchase |
| 4 | How to build a strategy for engagement, customization, connect and collaboration; Resource Allocation and Budget Decisions; Data-driven decision making, how to use data to inform strategy; Allocating resources and budgets to different digital channels; Social Media, Affiliate, SEO, etc. other channels; Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms |
| 5 | How to build a strategy for engagement, customization, connect and collaboration; Resource Allocation and Budget Decisions; Data-driven decision making, how to use data to inform strategy; Allocating resources and budgets to different digital channels; Social Media, Affiliate, SEO, etc. other channels; Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms |
| 6 | Paid, Owned, Earned Media; Digital Media Planning and Selection: Social, Search, Display, Mobile; Omni-channel Marketing; Approach to personalization, how to optimize the path to purchase; Framework to build an Omnichannel strategy |
| 7 | Marketing Technology and the Future of Digital Marketing; Voice; Marketing Automation and AI in Marketing; AR, VR, Machine Learning; Marketing to Gen Zs |
| 8 | Industry Project – The project will be a study of an organization’s (of the the student’s choice) overall digital marketing strategy. Components of the report: Industry Overview and Company Background, Analysis of company’s marketing efforts on Digital Channels and over-all digital marketing strategy, Conclusions and Recommendations |
Eligibility Criteria
- Bachelor’s Degree in any discipline from any recognized University or an equivalent degree recognized by Association of Indian Universities (AIU) OR
- H. S.C. plus minimum 2 years of work experience OR
- S.S.C plus 3 years of Diploma recognized by AICTE and 2 years of work experience
- Check the List of Documents from https://www.halo.co.in/documents/
Fee Structure
The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
| OPTION-1 FULL FEE PAYMENT |
|
| OPTION-2 TERM WISE PAYMENT |
|
Additional Fee
In addition to the Fees of NMIMS Digital Marketing Program, the following Fees are applicable:
- Examination Fees: Rs. 600 per course per attempt
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank
Check the Features of the Programs in Video
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