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Overview of the Program

Program Highlights:
The program allows participants to:
Learning Outcomes
Upon completion, students are expected to be capable of:
The Stukent Edge:

Hands-on Learning with World’s Leading Simulation Program

Stukent’s MIMIC simulation platform features the world’s leading simulation program for all practical aspects of Digital Marketing in which students apply theory and get hands-on experience

MIMIC Digital Marketing Analytics Simulation

MIMIC Social Simulation

Structure of the Program

Sr. No.Subjects
1Introduction to Search Engine Optimization
2On-page SEO
3Off-page SEO
4SEO Analytics and Tools
5New Website: Design and Architecture
6Introduction to Paid Search
7Google Ads
8Amazon Marketing Services
9Display Advertising and Shopping Ads
10Paid Search Analytics
11Programmatic Buying
12Mimic Pro Simulation


Sr. No.Subjects
1Introduction to Digital Marketing Analytics, Digital Consumer and Consumer Data
2Data Technologies and Marketing Data Platforms
3Measurement Model and Data-driven Decisions
4Data Analysis
5Decision Optimization and Data Visualization
6Metrics, Dimensions, KPIs and Interpretation for POEM Media
7Mimic Digital Marketing Analytics Simulation


Eligibility Criteria

Fee Structure

The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
OPTION-1 FULL FEE PAYMENT Admission Processing Fees (One time, non-refundable): INR 1,200
Full Fee Payment INR 52,500 (excluding GST)
OPTION-2 TERM WISE PAYMENT Admission Processing Fees (One time, non-refundable): INR 1,200
Program Fee for each Term: INR 27,500 (excluding GST)
Total No. of Terms – 2


In addition to the Fees, the following Fees are applicable:
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration
  • The University offers special incentives to our armed forces with a 20% concession on the program fee
  • In addition, Students need to pay an examination fee of Rs 600/- per subject
  • Now avail loan facility to pay fees for the Program even without a credit card
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, &nbsp &nbsp&nbsp&nbsp&nbsp&nbsp&nbspCiti Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank

    Check the Features of the Programs in Video

    We have made a short video of around 4 minutes for you to know about our Programs offered and the Highlights of the Programs. We have also shared in video, the Sample Certificate of the University, Sample Mark Sheet a Student gets, Screenshot of the Student Zone and Live Lectures.
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