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Overview of the Program

  • Learn the principles of Digital Marketing
  • Optimize search advertising campaigns, with a special focus on Google AdWords for end-to-end campaign management
  • Build effective strategies across social media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new and existing audiences whilst achieving business goals
  • Implement marketing fundamentals in the digital world
  • NMIMS Digital Marketing Course is in collaboration with StuKent
  • Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford
  • Stay Current: Curriculum updated to include industry developments every six months
  • Life time access: Get a lifetime right to use the course content after you finish the NMIMS Digital Marketing Course

Structure of the Program

Sr. No.Subjects
1Introduction to Search Engine Optimization
2On-page SEO
3Off-page SEO
4SEO Analytics and Tools
5New Website: Design and Architecture
6Introduction to Paid Search
7Google Ads
8Amazon Marketing Services
9Display Advertising and Shopping Ads
10Paid Search Analytics
11Programmatic Buying
12Mimic Pro Simulation

 

Sr. No.Subjects
1Introduction to Social Media
2Organic Social Media Platforms Content Strategy For Each
3Personal Brand Management and Influencer Marketing
4Paid Social and Social Media Campaign Management
5Mimic Social Simulation

 

Sr. No.Subjects
1Introduction to Digital Marketing Analytics, Digital Consumer and Consumer Data
2Data Technologies and Marketing Data Platforms
3Measurement Model and Data-driven Decisions
4Data Analysis
5Decision Optimization and Data Visualization
6Metrics, Dimensions, KPIs and Interpretation for POEM Media
7Mimic Digital Marketing Analytics Simulation

 

Sr. No.Subjects
1Digital Marketing Ecosystem: India and Global; Digital Marketing Strategy Framework; How it fits into overall Marketing Strategy
2Environment Analysis – Macro and Micro Environments; Segmentation, Targeting and Positioning through the Digital Lens; Adapting the Value Proposition to the digital world; Mastering Disruptive Business Models
3Platform Business Models; Digital Marketing Mix Decisions; Online Consumer Decision Journey and Marketing Funnel; Consumer Behavior online; Customer Networks and New Path to Purchase
4How to build a strategy for engagement, customization, connect and collaboration; Resource Allocation and Budget Decisions; Data-driven decision making, how to use data to inform strategy; Allocating resources and budgets to different digital channels; Social Media, Affiliate, SEO, etc. other channels; Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms
5How to build a strategy for engagement, customization, connect and collaboration; Resource Allocation and Budget Decisions; Data-driven decision making, how to use data to inform strategy; Allocating resources and budgets to different digital channels; Social Media, Affiliate, SEO, etc. other channels; Collaboration on digital: Using Influencers, crowdsourcing, crowdfunding, and open Platforms
6Paid, Owned, Earned Media; Digital Media Planning and Selection: Social, Search, Display, Mobile; Omni-channel Marketing; Approach to personalization, how to optimize the path to purchase; Framework to build an Omnichannel strategy
7Marketing Technology and the Future of Digital Marketing; Voice; Marketing Automation and AI in Marketing; AR, VR, Machine Learning; Marketing to Gen Zs
8Industry Project – The project will be a study of an organization’s (of the the student’s choice) overall digital marketing strategy. Components of the report: Industry Overview and Company Background, Analysis of company’s marketing efforts on Digital Channels and over-all digital marketing strategy, Conclusions and Recommendations

 

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Eligibility Criteria

Fee Structure

The below mentioned Fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
OPTION-1 FULL FEE PAYMENT Admission Processing Fees (One time, non-refundable): INR 1,200
Full Fee Payment INR 99,000
OPTION-2 TERM WISE PAYMENT Admission Processing Fees (One time, non-refundable): INR 1,200
Program Fee for each Term: INR 27,500
Total No. of Terms – 4

ADDITIONAL FEE

In addition to the Fees of NMIMS Digital Marketing Program, the following Fees are applicable:

  • Examination Fees: INR 600 per course per attempt
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank

Check the Features of the Programs in Video

We have made a short video of around 4 minutes for you to know about our Programs offered and the Highlights of the Programs. We have also shared in video, the Sample Certificate of the University, Sample Mark Sheet a Student gets, Screenshot of the Student Zone and Live Lectures.
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8080 500 400

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nmims@halo.co.in